There’s no denying that men these days are taking more care over their appearance than ever before. And it’s not just about ironing a shirt and polishing our shoes anymore. Oh no.

Today’s man is expected to make almost as much effort as his female counterparts if he wants to get ahead in life. And men are getting on board.

Take a look around next time you’re out and about. I can guarantee you’ll notice that most men you see are groomed beyond what you might have expected a couple of years ago.

So what are the top male grooming trends of the moment, and are they for you?

Brotox

‘Brotox? What’s that?’ I hear you cry. Well, it doesn’t take a rocket scientist to work out that Brotox is essentially Botox, only for men. It’s the same product, injected in much the same way, although men do tend to be after a different result.

Where women are usually keen to eliminate all wrinkles and achieve the smooth unlined forehead of a teenager, men want to retain some of the gravitas that comes with getting older. We don’t want to look like inexperienced 20 year olds, but like men who look after themselves, who know their stuff but have a good few years left in them.

Skincare

If you’re not quite ready for Brotox but wouldn’t mind slowing down the ageing process a bit, there’s a whole world of skincare options available, just for men.

In minimalist, masculine packaging, these creams and lotions promise to eradicate wrinkles, tighten eye bags and minimise open pores, all while maintaining your manly image. Even the most old-school of men doesn’t look askance at his mates for using a bit of moisturiser these days.

The ‘back, sack and crack’

Otherwise known as ‘manscaping’, this is probably the area of male grooming that has seen the biggest rise in popularity in recent years. No one needs to know about it if you don’t want them to, and many men find they actually find it more comfortable.

Manscaping is all about keeping your body hair in order. For some men that means going for a full ‘Brozilian’. For others it’s just about tidying things up a bit. For the full ‘back, sack and crack’ experience, you’re best off visiting a professional, but there are plenty of companies out there selling manscaping-specific products for home use.

Makeup for men

This one might seem a little out there for some, but 2020 has seen a huge rise in the number of men wearing makeup. We’re not talking eyeliner and lipstick here, but you might be surprised by how many men nowadays are wearing a little bit of concealer or a tinted moisturiser to keep their skin looking fresh.

Whether you’re embracing the Brotox and the makeup for men, or are just getting your head around the idea of a skincare regime, there’s no denying that male grooming is here to stay.